Do Your First Time Donors Give Again?

Ginny Hacker Nonprofit

Boosterville’s mission is to help all sizes of nonprofits in their fundraising and it has developed a robust technology platform for texting-to-give. We want your nonprofit to be successful because you are making this world a better place.

Text-to-give certainly finds new donors at an event, a crisis or on Giving Tuesday, but how effective is the nonprofit in cultivating those new donors?  Those donors will disappear if the nonprofit doesn’t begin a personal relationship with that donor.

I heard Jay Love, CEO of Bloomerang, say at a workshop a few years ago that the average donor retention rate was 46%.

Whoa.  That’s a lot of work that goes to waste!

Jay was basing  his remarks on this report: Fundraising Effectiveness Project report and a full blog post is here.

How do you get your new donors to give a repeat gift?

Start with simply picking up the phone to say, “Thank you.”  If donors are texting you, those cell numbers are “GOLD!”

It takes only a few minutes and is an easy task for board members during meeting time. What a powerful message for board members to phone a thank you to that new donor!

The response thought is, “Wow. You noticed my little donation.”

What a message.

Most of the time you will get a voicemail and that is okay. The message is still communicated. It’s a beginning of a longer process, but this is the starting point.

I was reminded of the importance of a thank you when reading the Bloomerang blog post this week from Claire Axelrad of Clairification, “Developing a robust gratitude program is the most important thing you can do to retain and upgrade donors.” If you are wondering about how to beef up your “gratitude program,” it would be well worth your time to read her entire post.

Let Boosterville’s technology help you with this messaging. Contact me for further information at ginny.hacker@boosterville.org.


Ginny Hacker @ginnyhacker is an experienced fundraising professional and the executive director of the Boosterville Foundation. She had a 91% donor retention rate in the last of the 19 years she was executive director at an education foundation in Indianapolis, Indiana.